Promoting Physical Activity in Rural Communities During COVID-19 with Exercise is Medicine ® on Campus

Apply It!: By reading this article, the health and fitness professional will: • Recognize the urgency for widespread promotion and implementation of physical activity during the COVID-19 pandemic • Learn how Exercise is Medicine On Campus (EIM-OC) can be used to promote physical activity in the surrounding communities, especially those in rural areas • Explore strategies for promoting, adapting, and facilitating physical activity during the pandemic and beyond • Consider collaborating with an EIM-OC program to improve community health